Loyal customers are more profitable than new ones, and it’s less expensive to retain them than to attract new customers. By offering a loyalty program that’s electronic based, businesses can now track who their customer is, how often they frequent the business and how much they spend each time they visit. This allows for business to know who their customer’s are and to differentiate them from the competition that are offering programs that are punch card/sticker based or even those that require the customer to keep track of their receipts. Customizable reports are available to the merchant to “see” their customers. The data is captured at a point-of-sale terminal reader by swiping a magnetic stripe card through the reader or through direct entry. Points are awarded that are determined by the business based on customer spending. Awards, coupons, and promotions are sent via the mail to bring the customer back on their NEXT VISIT! The awards can also be loaded directly onto the customer’s card and used as stored value dollars (see Gift Cards). By using a loyalty card that highlights your business brand, a merchant can create stronger relationships and keep customers coming back. Loyalty cards are also a means of an advertising each time a customer opens their wallet. Tiger Reward Systems Loyalty Program is designed to increase customer retention, drive repeat purchases and create awareness of new products and services.